Designing Bnei Akiva’s New Digital Experience, From Research to Launch

I led the end to end design process for Bnei Akiva’s new website, turning a large and complex content ecosystem into a clear, engaging digital experience. From research and information architecture to bespoke UX components, visual design, development guidance and QA, I shaped the experience from the ground up.

Bnei Akiva’s new website

The challenge

One Organization. Multiple Audiences. A Vast World of Content.

Bnei Akiva’s website needed to serve as both a public facing digital experience for one of Israel’s largest youth movements and a comprehensive information platform for its diverse audiences.

Parents, children and youth members, instructors, volunteers and movement staff all needed to find relevant information and complete different tasks within the same website.

With a large volume of content, numerous pages and complex information structures, the challenge was to establish a clear hierarchy, organize and refine the content, and make even information heavy sections accessible across desktop and mobile.

The goal was to bring structure and clarity to this complexity without losing the energy and character of a youth movement.

Research & information architecture

Making Sense of a Complex Content Ecosystem

I began by exploring the organization’s needs, its audiences and the breadth of information the website had to support.

The work involved identifying different content types and user needs, establishing information hierarchies, and shaping a structure that would help people navigate a large and varied content ecosystem.

This foundation informed the UX decisions throughout the project, from the overall navigation to the design of individual pages and specialized content components.

Designing for different audiences

Different Needs, One Coherent Experience

The website had to serve people approaching Bnei Akiva from very different perspectives, with different goals, levels of context and expectations.

Parents might be looking for information about an upcoming event, young members might be exploring content, while instructors, volunteers and movement staff might need to quickly find a specific activity, tool or resource.
The challenge was to support these different modes of use within one coherent system, balancing clear navigation, accessible content and engaging interactions without making the experience feel fragmented.

Methodologies for Managing Complexity

Designing Complex Content Experiences

I developed a set of UX principles to make complex content easier to understand, navigate and use. This included structuring information progressively, defining meaningful relationships between content, and using search and filtering to support discovery across large content collections.

Layering Information Without Losing Context

With content ranging from short summaries to highly detailed educational materials, the experience needed to reveal information progressively. I designed content structures that allow users to understand the context first and dive deeper only when needed.

From Information to Action

The website was designed not only to help users find information, but to help them act on it. Key journeys connect discovery with actions such as registering for events, finding a branch or accessing relevant resources.

Search & filters as core interaction pattern

Across the website, search and filtering became essential interaction patterns for making large content collections manageable. I designed these patterns to remain consistent while adapting them to the needs of different content types.

Bespoke UX Components

Designing From the Ground Up

For content with unique structures or complex interactions, I designed bespoke UX components from the ground up, considering their behavior across desktop and mobile and supporting their implementation through development.

Training Resources Library

For content with unique structures or complex interactions, I designed bespoke UX components from the ground up, considering their behavior across desktop and mobile and supporting their implementation through development.

Designing a Content Taxonomy

With such a large and diverse content ecosystem, organizing information was not simply a matter of creating categories. I worked on defining relationships between content types, audiences and topics, creating a structure that could support discovery and filtering across the website.

Designing an Event Discovery Experience

I designed an event discovery experience that helps different audiences find relevant activities across the movement. The challenge was not only to present dates, but to organize a large number of events by audience, year and type while keeping the experience clear and easy to navigate.

Branch Finder

One of the key information challenges was helping users find the right branch within a nationwide network. I designed the experience around search, geographic structure and relevant filters, making a very large dataset easier to browse and use.

Visual Design

A Digital Experience With Its Own Character

With the structure and user experience defined, I developed the visual design of the new website, translating Bnei Akiva’s identity into a contemporary digital experience. 

The design balances the clarity required by a content rich platform with the energy and character of a youth movement.

Consistent visual patterns bring coherence across the website, while specialized components accommodate the different needs of its content.

From Design to Launch

Development Guidance & QA

My involvement continued throughout implementation. I prepared clear design and development guidelines, worked with the developers to address questions and challenges, and supported the translation of complex UX and visual design decisions into the final product. I also carried out quality assurance, reviewing the implemented experience, identifying inconsistencies and refining details across the website to help ensure that the result remained aligned with the intended design.

The Final Experience

The new Bnei Akiva website brings together a broad range of content, resources and activities within one coherent digital platform. From information architecture and UX to visual design, development collaboration and QA, the project brought together the full design process from first concept to launch. The new website is now live.
Bnei Akiva’s new website

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