UX characterisation | The Allseated website
#ContentCharacterisation #UxCharacterisation #dataArchitecture
The research phase
#UX strategy #Usability #user research #user interviews
#content characterisation #UX characterisation #data archtecture
How Covid 19 Affects UX
The year after our UX work for Allseated was tough and challenging. it did not miss any sector, let alone the events planning sector and as a response to the significant shift in the nature of the world of events from physical to hybrid, Allseated developed new and innovative tools and a new hybrid events platform called eXvo. We then met again and were asked to create UX adjustments for the home page which brought a large flow of new users. We wanted to see how we can navigate this flow of users to the new eXvo product site.
In light of this ‘covid storm of changes’, we saw fit to rethink many of the work stages – we conducted a new competitor’s research and found a large selection of new competitors and identified recent market fluctuations. We collected up-to-date analytics data and talked to staff to hear how they were influenced by the changes and what were the new requirements. We identified new hierarchies and objectives and at the end of the process we created new wireframes tailored to the spirit of the time.