As with any project, it was important for us to dedicate a major part of our process to content characterization. We gathered all of the org’s contents into a large, impressive database of processes and tools. On the basis of this database, we built an infrastructure that enables easy and inviting reading of the content and emphasizes the richness of the organization’s activities. After in-depth research and characterization we have arrived at the formulation of the main conceptual and visual principle: People, people from all sectors, groups and communities enjoy the results of the organization’s hard work. People are at the heart of the organization’s vision. We got to utilize our different skills along the Different stages: formulating an illustrative, colorful language conveying lightness and warmth, using infographic elements that allow easy presentation of numbers and data and also developing components which optimize hierarchy of content and encourage user interaction, for example: horizontal scrolling, gradual exposure of content, animation etc.