Marshal TLV | Branding

Marshal TLV

The Tel Aviv youth group is dedicated to people with visual impairments from all over the country. The group conducts various activities (classes, workshops, trips, parties) and thus brings together people with visual impairments, reducing loneliness, and enabling the participants to hang out together, network, develop and grow.

# Logo # Research # Concept

In the heart of the beholder

Our team was recruited to create for the lively Marshal group, a brand that will respectfully represent it’s performance and portray its spirit. As always an important part of our work was the target audience research. The Marshal brand was created to communicate with volunteers and donors, but more importantly with it’s main audience – people with visual impairments and blind people. Since Marshal is municipality affiliated, the design had to remain within boundaries of Tel Aviv Municipality’s trademark laws.