Electra Trade | UX UI design and strategy
Complete UX and UI design for Electra Trade, the leading, most experienced home appliances company in Israel. Electra imports the highest quality products and brands in the world, while ensuring reliability and affordability for every home.
# UX # Concept # UI Design # Mobile
Well-Known Brand, New Spirit
Studio Orenso was recruited to breathe new life into Electra-Trade’s website. Our main mission and strategy was to represent Electra’s values to its community. We worked closely with Electra’s management team to understand the tasks and objectives in depth and to create the right strategy. The new design provides an innovative aesthetic that is in line with Electra’s caliber.
Together with Studio Orenso we were able to establish a new and improved Electra Consumer Products Division website. The team was very direct in the work process - creating a clear characterisation, raising red flags when needed and remaining loyal to the professional truth. In addition to attention to details, a tremendous advantage lies in the technological understanding of the system's capabilities and interface, enabling it to bring the vision into reality. Orenso did all that while meeting timetables. I certainly recommend and will continue to recommend working with Orenso.